Joki Visitor Centre managed to exceed all our expectations regarding the partnership, summarizes Lena Bäckman, Division Vice President, Gloves at Mölnlycke. Mölnlycken
Inside the global major corporation, a start-up was essentially created when the surgical gloves division became a separate business unit in 2022. Bäckman, who leads the new entity, entered the partnership with Joki Visitor Centre with a tentative approach, but received a wealth of results in just the first year. Throughout 2023, the partnership brought partners, inspiration, and occupational well-being.
– I thought that we would use Joki to build networks specifically towards customers, for example, universities, hospitals, and medical students. That happened, but I am surprised by how much else this partnership has given us. I believe that partnerships generate new partnerships, and then we can offer customers even more than they expect!
Lena Bäckman emphasizes that partnerships are not just one-way relationships, but they constantly create new opportunities and added value, which benefits all members of the network.
A brand video captures the desired message
Joki Visitor Centre has provided Mölnlycke’s gloves business with the opportunity to create strong connections with other partners in the Joki network, such as Rajupaja and Mama Creative.
– We are very satisfied with the events held with Rajupaja and the brand video made with Mama Creative. It is very easy and smooth to work with both companies, and because they know the Joki facilities and opportunities, they know how to offer ideas that one wouldn't even think to ask for.
“I thought that we would start building networks through Joki specifically towards our customers, i.e., for example, universities, hospitals, and medical students.” Lena Bäckman
Completed in 2023, the video about Mölnlycke’s gloves business is a special source of pride for Bäckman, as it conveys exactly the message and feeling that was aimed for. This year, the video will be displayed in the Joki Showroom and on digital tables, and it will also be used in the company’s digital sales events.
– The new video is not only an effective sales tool, but also a great way to visually showcase our company’s products, Bäckman reflects.
Even in the digital age, human touch is needed
Joki’s events play an important role in increasing occupational well-being, Bäckman assesses. Especially in the current era of remote work, social events are a rare treat for many, and they are highly valued. The events create important encounters and build a sense of community.
– Even in the digital age, human touch is needed, Bäckman says.
In 2023, Mölnlycke participated in numerous events held at Joki, the most significant of which was SHIFT. It proved to be an important opportunity to find new partners, and the discussions started there with the Turku-based company Bonalive have led to plans to strengthen cooperation in the future, for example, in sales, marketing, and on social media.
A responsible choice is an investment in the future
Bäckman hopes that in 2024, low-carbon solutions will become an even more important selection criterion in healthcare. She encourages considering responsible choices, which may affect the price but are an investment in the future.
“When the goal is carbon neutrality or low carbon emissions, it starts with choosing the right, responsible products.” Lena Bäckman
– I would like to shake up society a bit and make buyers think that you cannot always look at just the cost in euros. When the goal is carbon neutrality or low carbon emissions, it starts with choosing the right kind of responsible products. Of course, responsibility is also reflected in the price of products, but one should not think in the short term.
Environmental and social responsibility are not just concerns for companies; every individual should think about their own choices and their impact on the environment. Bäckman wants to challenge everyone to consider how they could reduce their carbon footprint through their own choices.