Joki Forum brought the Science Park community together to explore a timely topic: the future of sales and marketing in 2024. The keynote was delivered by Tuomas Tikka, Creative Lead at the creative marketing agency Avidly.
In his talk, Tuomas Tikka presented various advertising methods where customer insight and creativity meet. The presentation featured several examples of successful advertisements that had managed to showcase their products or services in a creative way.
From customer understanding to sustainable business
Customer-centricity is often emphasized in advertising. In his speech, Tikka pointed out that product-driven advertising also works when done correctly. In both cases, the most important thing is a genuine understanding of customer needs and desires.
The discussions also highlighted sustainability in a new way. Companies must take responsibility for their environment and society, and this should also be reflected in marketing. Through examples, Tikka demonstrated how companies can improve industry performance and create new business opportunities through their actions. Finally, he emphasized the importance of shifting one's perspective so that companies can stand out from their competitors and surprise their customers positively.
Creativity blossoms in an open atmosphere
The event also delved into how to create the right growth platform for creativity. Tikka emphasized that for creativity to flourish, an open atmosphere is needed where everyone feels accepted and no one has to fear or be ashamed of bad ideas. For creativity to truly bloom, every group member must feel like they belong.
Openness and respect for others create fertile ground for new ideas and thoughts. Everyone must understand that the fear of being rejected can be an obstacle to creativity, and therefore it is important to promote open discussion and the sharing of ideas without the fear of shame.
Joki Forum brings the Science Park together
Joki Forum is a regular breakfast event held at Vierailukeskus Joki, covering current topics in working life and the business world.
Invitations to the event are sent to all Joki partners and customers of Teknologiakiinteistöt.
